Sharifah is the CEO of X ROADS TV. She is a business consultant, radio host, and influencer. With over twenty five years of business experience, Sharifah has positioned herself to be one of the top executives in entertainment and has been able to harness the power of the Internet to build successful businesses, while simultaneously reducing costs since the 90s. Her innovative style brings fresh ideas to the ever-changing landscape of business, technology, entertainment, media, marketing and advertising. In this episode Sharifah discusses the top things to look out for on your website plus the thought process that drives her to success.